Tuesday, August 14, 2012

Plink nabs $3M for online-to-offline rewards

Rewards cards are so simple and fun, but such a pain in the ass to have to carry around.  Once, in New Orleans, my friend knocked over both our purses while I was in the bathroom.  I didn’t find out until the next day, when I had already flown back to New York and she had gone back to California, that she had mixed up some of our stuff and consequently, she ended up with a bunch of my rewards cards.  And my favorite lip gloss. 

Plink, a finalist at Vator Splash LA this summer, is proposing an obvious but brilliant solution: stop carrying around cards and earn your rewards online for shopping at your favorite offline stores and restaurants.  The company announced Wednesday that it’s raised $3 million in Series A funding from Grotech Ventures.  The company has raised $4 million altogether.

http://vator.tv/news/2012-08-01-plink-nabs-3m-for-online-to-offline-rewards