Mobile gift cards were hotter than ever in 2012 and the trend shows no sign of slowing down in the new year. The technology behind mobile gift cards is becoming ever more advanced: instant delivery, advanced tracking capabilities for program administrators, and endlessly customizable cards are just some of the distinct advantages that mobile gift cards offer.
Mobile gift cards are also far more secure than traditional plastic cards, since there's no risk of a mobile card being lost by the recipient, or stolen. Still not convinced? Redemption rates tend to be higher with mobile delivery of gift cards when compared to traditional plastic cards.
http://www.incentivemag.com/Gift-Card-Programs/Retail/Articles/A-Virtual-Reality--New-Trends-in-Mobile-Gift-Card-Delivery/
Mobile gift cards are also far more secure than traditional plastic cards, since there's no risk of a mobile card being lost by the recipient, or stolen. Still not convinced? Redemption rates tend to be higher with mobile delivery of gift cards when compared to traditional plastic cards.
http://www.incentivemag.com/Gift-Card-Programs/Retail/Articles/A-Virtual-Reality--New-Trends-in-Mobile-Gift-Card-Delivery/
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