Giftly Looks to Disrupt Traditional Gift Card Market

When CEO Tim Bentley founded Giftly, a site that allows users to give gift certificates through recipients’ credit cards, he realized business would be heavily seasonal. The three big holidays for gift cards are Christmas, Mother’s Day, and Father’s Day, and almost 50 percent of the market is sold in the fourth quarter of the year.

http://www.xconomy.com/san-francisco/2012/11/26/giftly-looks-to-disrupt-traditional-gift-card-market/