This Holiday, Will Giving Get Social?

It’s beginning to look a lot like a social Christmas, everywhere we go. The big news, of course, continues to be Facebook, which said last week that it is rolling Facebook Gifts out across the U.S., offering everything from cupcakes to gift cards. (It’s the expansion of gifting app Karma, which it acquired last spring and, investors hope, an important revenue stream. Facebook will get an undisclosed percentage of everything it sells.) 

http://www.mediapost.com/publications/article/184428/this-holiday-will-giving-get-social.html